iPhone!
Apple with Aplomb?
The much hyped debutant in this June, iPhone has been called, ‘game changer’, ‘magic’ and a ‘revolutionary phone’. The New York Times says, ‘The creation, the iPhone, priced at $499 or $599, will not be for everyone.’ But this creation is set to change the operating paradigm for the music and mobile industry. Like iPod changed the way we listen to portable music, is iPhone going to change the way we say ‘hello’ or is it going to create a whole new mobile web experience?
Steve Job introduced this revolutionary phone at MacWorld 2007, as an iPod, a phone and Internet communicator. ‘A product that is way smart and way easy to use.’
The buzz word has been the revolutionary user interface. With a giant screen and the best pointing device: the finger, Apple has set the shift to a paradigm of touch screen interface.
The revolution is not as much in the seamless integration as is in the simplicity of use. The ‘button less’ experience clearly announces the departure from technology oriented experience that only makes it difficult for the user to operate the phone to an amazingly pleasurable user experience. In other words, the hours of poring into the user manual to get going with one’s smart phones are going to be a matter of past with iPhone. The mobile industry will now shift to an iClone axis so that they are in same position as the iPhone, way smart and way easy.
Music and social networking will certainly see a change with an iPod and a phone together. The discussion below tries to sum up the changes that iPhone can bring in the music and mobile industry.
Changes in Mobile music Industry:
Mobile phones already are equipped with music player. However they are all lacking what a music listener needs. Be it a constraint like storage capacity (64 MB – 128 MB are standard flash card memory) or overpriced songs. No wonder phone users use their phone to listen to music. Today they use iPod.
Changes in mobile industry
User Interface (UI)
Like we have transcended from command line to icon based user interface in PC computing, mobile UI will shift from the ‘button - key’ interface to touch interface. This will change the high tech mobiles into a handy gadget.
Better Software
Jobs pointed out in his key notes, buttons and controls can’t change. But now we are equipped with a UI that gives immense room for improvisation of gadgets in few clicks (or rather finger taps). It might be as simple as a downloadable ‘update’ in the phone that can access the Internet. With iPhone 5 years ahead of any phone, we will see a spur of phones with better software.
Visual appeal
More over, with the slick design of the iPhone, we have stepped onto a generation of truly good looking phones. Handsets will not just deliver functional requirements. They will strive to fulfill the emotional desire of the users.
Simple and precise mobile services
Visual non linear voice mail : iPhone does away with listening to voice mail linearly, one can now jump to the important voice mails without going through a myriad of other voice mails.
Content Industry in Mobile
Mobile advertising will become more aggressive thanks to giant sized pocketable screens, which will give a bigger platform for the viewable information. We might also see a departure from the expensive ring tones to music tracks downloaded through iTune.
Apple’s Strategy
iPod to iPhone ?
In a way iPhone might be all poised to cannibalize its own sibling before the competition does. With your phone and your iPod (both integral to users today) together, you are carrying one device less with you and you will listen to music on your phone.
Apple must be looking at pocketable computing power, social communication network and music all in one in the future. There may be another leapfrog from iPhone to a more futuristic yet simple device.
References
http://www.webdirections.org/2007/06/11/iphonesafari-is-the-mosaic-of-the-mobile-web/
http://www.apple.com/quicktime/qtv/mwsf07/
http://www.infosyncworld.com/news/n/7407.html
http://gigaom.com/2007/06/29/iphone-music/
